DIPLOMA IN RETAIL MANAGEMENT

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  • Author
    Dr Eddy Hassan
  • Level
    Diploma
  • Study time
    20 Modules x 5 hours each
  • Video time
    20 Modules x 10 mins each
  • Exams
    20 Assessments x 1 hr each & 
    1 hr Online Zoom Certification

WHY DIPLOMA IN RETAIL MANAGEMENT IS YOUR PREFFERED CHOICE?

Since the Covid-19 crisis, the world is resurrecting towards an economic boom. The traditional business blueprint will have a makeover towards a dawn of sustainability, sustainability and transformational.

Be it in Asia or the bigger continent,  a new “retail” has sizzled up with emerging technologies such as digitalization and e-commerce becoming pervasive in connecting with consumers to deliver customer-focused service excellence to new heights.

Today, Managers are highly valued, not only for their customers' GEMS (go-the-extra-mile for service) experience, but the competencies to optimize technological advancement to drive business operations and data-centric smart decision-making.
Besides honing yourself with 21st century leadership, Retail Management is the ideal investment that keeps you staying relevant and resourceful. 

Inevitably, every organization will adopt the latest business blueprint 2.0 as follows: 
 
 SUSTAINABILITY
Gain relevant Insight and Knowledge on how to stay proactive, innovative and creative in today’s retail industry.

ADAPTABILITY
Introducing the “new” retail and omni-channel shopping.

TRANSFORMATIONAL
Morphing from a traditional retailer to a budding entrepreneur.
  • Duration

    100 hours

  • Tools

    Figma

  • Learners

    95+

  • Video

    20 hours

Diploma In Retail Industry

This new business blueprint 2.0 is something every organisation, manager or entrepreneur is looking for. Students learn from the ground up how a business is run, and giving them principles they can later apply to their own business projects. This coursework focuses on business philosophies, marketing concepts and structures that can be applied to create well-managed businesses in today's marketplace with a dimension of sustainability, adaptability and transformational. 

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COURSE SYNOPSIS

The retail training will have lasting impact to your future. Since the pandemic, a new “norm” has significantly sizzled up our retail landscape. Emerging technologies such as digitalization and e-commerce become pervasive in connecting with consumers.

This has co-created the concept of ‘New Retail’, the integration of offline and online platforms with the use of data technology to deliver experience-focused service standards where experiential shopping has elevated to new heights.

Today, Retail Managers are highly valued, not only for their customer experience gems (go-the-extra-mile for service), but the competencies to optimize technology advancement to drive business operations and make smart decisions via data analytics.

Besides honing yourself with 21st century leadership skills to lead your workforce towards upskilling or re-designing own career roadmap, this 100-hour comprehensive diploma certification in Retail Management will be the ideal investment that keeps you staying relevant and resourceful. 

LEARNING OUTCOMES

You will be able to:       
  1. Formulate transformation concept towards changes and its environment.
  2. Equips participants with the attitude, skills and knowledge.
  3. Drive service innovation towards a customer-centric business excellence.
  4. Understanding current and emerging retail trends to retail technology, from specialized leadership knowledge to customer-focused strategies.
  5. Enables leaders to develop the innovation and agility among the people, products and processes.
  6. Presents an exceptionally unique platform for learners to have their hands in becoming “new” entrepreneur.

TOPIC / MODULES

  • Retail Management
  • Marketing
  • Leadership
  • Communication
  • Agile Management
  • Problem Solving
  • ICT
  • E-commerce

TARGET AUDIENCE

  • Executives/Managers
  • Business Owners
  • Anyone who wishes to leverage on content to develop and execute successful retail business or/and a hand-on in being your own boss.

COURSE SYLLABUS

TRANSFORMATION

M1 ADAPT TO CHANGE

In this first module, lets begin with the basics.
  • What is the course and module about?
  • Who is your instructor?
  • What is the learning environment consisting of?.


In this module, you will learn how to internalize yourself, the importance of mindset shift, recognizing the signals and planning your goals.
6 hours to complete

M2 TRENDS & DEVELOPMENT

  • Internal factors
  • External factors
  • SWOT Analysis
  • PESTLE Analysis

In this module, you learn the environmental factors both internal and external that impact trends and expectations towards your business. You will be introduced to the analytical concepts in understanding change.
6 hours to complete

M3 STAY COMPETITIVE IN GLOBAL CONTEXT

  • Skills, Knowledge and Attitude
  • Methods to Change Transformation
  • Evaluate change

In this module, you learn about the peak performance of learning consists of KSA and action taken to manage and evaluate change both in your workplace and global context.
6 hours to complete

M4 LEARNIG OPPORTUNITIES

  • Learning Styles
  • Learning Theories
  • Learning Motivation

In this module, you learn about the approaches in learning concepts, how students learn and purpose in learning that lead to a holistic learning development.
6 hours to complete

MARKETING AND COMMUNICATIONS

M5 WORKPLACE COMMUNICATION

  • Walk the Talk – Communication Skills
  • Communication Best Practices
  • Communication Plan

In this module, it provides practical tips and takeaways you can use to equip with the skills, standards and strategy to engage your diverse workforce.
6 hours to complete

M6 COMMUNICATION CULTURE

In this module, you will understand how
cultural diversity makes communication barriers essential component to address effectively. Culture also gives rise to prejudices, ethnocentrism, manners and opinions.
6 hours to complete

M7 RETAIL AND THE ECONOMY

  • Economic Activities and Indicators
  • Context of Economy

The retail industry is a very important part of the world economy. The module will map out how economic context can be shaped actively by the city and influences businesses to make profits or create jobs. It therefore influences the economic structure and its attractiveness towards business.
6 hours to complete

M8 BUSINESS STRATEGY

  • Marketing Strategy
  • Theories, Tools and Techniques of Business

This module explains the appropriate expertise and adequate tools to achieve competitive advantage in the marketplace.
The market strategy is fundamental to the structure, organization and operation of businesses in a constantly changing global environment. Businesses should devise a strategy for their goals to succeed.
6 hours to complete

INNOVATION

M9 CUSTOMER EXPERIENCE INNOVATION

  • New Retail
  • Customer Journey Map

This module will share the emergence of today’s retail outlook with multiple stores, offline or online and its paradigm shift.
Take a look at your business through the customer's eyes with a customer journey map. Understand audience expectations for powerful action planning.
6 hours to complete

M10 DESIGN THINKING AND IDEATION

  • Design-thinking Process
  • Ideation Concept
  • Prototyping

This module addresses the concept of design thinking where teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.
6 hours to complete

M11 CUSTOMER LOYALTY

  • Reward Strategies
  • Application of Loyalty and Retention Program

In this module, you will be honed by the essential tools to retain customer from fans to loyalists. A customer loyalty program is a critical component in rewarding loyal customers who frequently engage with a brand with incentives, rewards and recognitions.
6 hours to complete

M12 BRAND POWER

  • Transforming Brand Advocates
  • Advocacy Program
  • On-line Influencers & Ambassadors

This module will focus on the true influence that requires two things: audience and advocacy. It differentiates the roles of brand power that support the advocacy program which drive business and commitment to the product or company.
6 hours to complete

SALES MANAGEMENT

M13 SALES TARGET MANAGEMENT

  • Sales Plan
  • Competitor Activities

This module will highlight the structure in sales management and understanding the competitive analysis whereby it strategizes major competitive factors to gain insight into their products and sales.
6 hours to complete

M14 SALES DIMENSIONS

  • Trends -Demand and Supply
  • Pricing Policy

This module defines the economic theory of supply and demands; the relationship between the quantity of a commodity that producers wish to sell at various prices and the quantity that consumers wish to buy.
6 hours to complete

M15 CONSUMERS LAW AND PROTECTION ACT

  • Legal and Ethical Requirements
  • Consumers’ Rights
  • Lemon Law/PDPA

This module examines the key compliance towards legal and ethical requirements in sales and consumerism.
6 hours to complete

M16 PRODUCTIVITY IMPROVEMENT

  • Invention and Innovation
  • Productivity Formula
  • Improvements of Products, Process and People

This module will allow learners to empower innovative spirits towards continuous improvement at workplace. It also nurtures the resources efficiency in achieving the outputs over inputs.
6 hours to complete

INFORMATION AND COMMUNICATION TECHNOLOGY

M17 ICT

  • Enterprise Infrastructure
  • TOGAF
  • Cloud Computing

This module will offer learners to understand the components of IT infrastructure, its 4th revolution and the contexts of business operation through cloud computing.
6 hours to complete

M18 E-COMMERCE

  • Social Media
  • Retailing concepts

This module will enable learners the practicum ability to set up their e-shop and understand the synergy on both non-store based and brick-and-mortar functions.
6 hours to complete

M19 EMERGING TECHNOLOGY

  • Digitalization
  • New Technologies
  • Omni-channel retailing

This module will allow learners to stay abreast with the new technologies and the future demands in digitalization from AI to VR, big data to blockchain.
6 hours to complete.

M20 AGILE MANAGEMENT

  • Change Management
  • Approaches & Processes: BMC
  • Culture & Leadership

This module addresses the importance in being proactive at workplace with the essential tools in change and leadership mindset.
6 hours to complete
Meet the instructor

DR EDDY NOOR HASSAN

Coach Eddy Hassan is known as a glocal learning facilitator with 10 years of experience as a trainer, lecturer and lifelong learning counselor/speaker. As an award-winning educator, he specializes in both corporate and governmental training courseware; planning, development and execution.

He had more than 25 years of professional experience in both private and public sectors especially in the landscapes of management, sales & marketing, communications and social enterprise.

He also coaches non-profit organizations to be sustainable beside provides consulting and auditing works for ISO/OHSAS requirements and business development.
Patrick Jones - Course author
"Progress is impossible without change, and those who cannot change their minds cannot change anything."
                                                                                                  - George Bernard Shaw
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